UI design for a unique creative tool


Gustav Jung’s famous Archetypes are commonly used within the creative industry, to help give direction in branding and / or communication. This tool has expanded on the concept of the archetype. It helps creatives guide their clients into finding the right branding / communication direction.

Starting point

The tool is web-based, and the point-of-view is from the creative freelancer or designer who is assigned with finding the right archetype for their clients.

The first version of this tool needs to:

  • make it easy to add respondents and projects
  • keep up with the completed surveys and send notifications
  • explain the results in a visual way (not shown, since the tool is not released yet)

The design was made in Adobe XD, built with the atomic design / building blocks principle to keep the design library always up-to-date.