The need to better involve the customer in how the work process arose at Bohemia Amsterdam. Especially new customers didn’t know much about marketing, the creative process and had a lot of (unnecessary) insecurities. There was a need to research how the client experienced the onboarding process and how this could be improved.
- Three different customer journeys were expressed through interviews: Before starting a new project, during a project and after the project
- Benchmark research provided insight into the application of contemporary design patterns
- By a card sorting session with colleagues, a structure was created for a pillar page.
- After testing this page and receiving feedback on the limitations, a new iteration has emerged, with the angle to implement gamification.