Onboarding tool for Bohemia Amsterdam


The need to better involve the customer in how the work process arose at Bohemia Amsterdam. Especially new customers didn’t know much about marketing, the creative process and had a lot of (unnecessary) insecurities. There was a need to research how the client experienced the onboarding process and how this could be improved.

Customer journey map

Starting point

User stories, based on interviews
  • Three different customer journeys were expressed through interviews: Before starting a new project, during a project and after the project
  • Benchmark research provided insight into the application of contemporary design patterns
  • By a card sorting session with colleagues, a structure was created for a pillar page.
  • After testing this page and receiving feedback on the limitations, a new iteration has emerged, with the angle to implement gamification.
Sitemap and structure of the tool